전체메뉴

2025_2

본문

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디지털패션디자인 / DIESEL X F1

임재현, 최연주

In this project, the design was developed under the theme of collaboration between premium jeans brand DIESEL and racing competition F1. DIESEL's "rule-breaking rebelliousness" and "provocative energy" are in harmony with F1's "break through the limits of instability" characteristics and semiotic perspective. Based on this collaboration, the theme "Vanishing Traces" was selected.

Extreme moments, such as tire marks, shattered debris, and burning surfaces, that remain after a race. These traces reveal an intense vitality and make you realize that existence is felt most strongly after it has disappeared.